BRANDING
BAOZI'S DUMPLINGS
Baozi's Dumplings is a brand identity project featuring a youthful and approachable design, using bold red as the primary color to reflect warmth, energy, and the vibrant spirit of dim sum culture.
[ SOFTWARE ]
Adobe Illustrator
Adobe Photoshop
[ GOAL ]
To create a vibrant, friendly, and memorable brand identity.
The Challenge
Modernizing a classic: Vibrant, youthful, and deeply approachable
Redefining the dumpling experience by bridging heritage with modern energy — creating a fresh, playful identity that stays as warm as a home-cooked meal.
Our Solution
Brand Identity for a Modern Dumpling Shop
A good restaurant isn't enough. You need to make customers remember you. Baozi's Dumplings started with that — building a clear, consistent brand identity.
Playful Brand Identity System
A vibrant visual identity designed to express youthful energy, friendliness, and a modern twist on traditional flavors.
Dynamic Brand Applications
A lively system of branded touchpoints, from eye-catching packaging to social-ready signage, for a fun and engaging customer experience.
Result
Amplifying brand appeal and attracting youthful, casual foodies
The new brand identity helped Baozi's Dumplings establish its playful and modern positioning, improve local brand awareness, and create a more approachable, cohesive customer experience across all dumpling shops and packaging.
1
Playful, cohesive identity system
360°
Applications: packaging, signage, social
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