UX - UI • DEV
MARRY ME JEWELRY
Digitizing the shopping and custom jewelry design experience for a trusted, family-owned jeweler in Chicago.
[ TECH ]
Custom HTML/CSS
Javascript
[ GOAL ]
Drive online-to-offline jewelry foot traffic
The Challenge
Bringing in-store dedication to the digital space
Marry Me Jewelry, with over 50 years of history, needed a website that was more than ecommerce. The platform had to convey the personalized care of their physical store while integrating a complex Create Your Own Ring builder and a broad catalog of services without overwhelming users.
Our Solution
An elegant & comprehensive online jewelry boutique
We designed a luxurious, welcoming interface with smart mega-menu architecture. The Create Your Own Ring experience and online utility tools bridge digital customers with the brand’s physical craftsmanship.
Bespoke Ring Builder
A step-by-step design tool lets customers start with a diamond or setting, using crisp imagery for natural and lab-grown diamonds to create their symbol of love.
Seamless O2O Navigation
Clearly categorized services for custom design, repair, and Cash 4 Gold pair with smart contact flows to drive online visitors into the showroom.
Result
Driving growth for a heritage brand
By building a friendly and professional digital experience, Marry Me Jewelry can bridge the online-offline gap and increase customer confidence when ordering custom jewelry remotely.
+45%
Custom Design Inquiries
+32%
In-Store Foot Traffic
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